Fashion and Digital Media

Fashion and Digital Media

When you look at clothing, shoes, and accessories, have you ever considered starting your own clothing line?  Have you ever thought about how fashion is created?  What makes a designer create his/her line of fashion?  What makes a designer attract consumers to his/her brand or lines of fashion?  Social media bring fashion to the masses.  It allows styles to be created instantly.  The consumers do not have to have a ticket to a live fashion show in New York to view the trends in fashion.  They can view the fashion with social media. 

Social media bridges the gap between brands and the consumers making the rarefied world of high fashion more accessible than it has ever been.  The moment a designer or brand show their goods, not only do you have editors and buyers at fashion shows, you also have the  platforms of Facebook, Twitter, Instagram, tumblr, Pinterest getting real time critiques.  Social media allow the consumer to have a voice in the Fashion World instantly.  One way they can be active is by the mean of blogging.

There are sites that beam fashion images directly from the runway (style.com) as well as, fashion bloggers who take pictures from the front row and instantly share the images on social media.  Social media allows viewers to catch the fashion collections in real time which add a social feel to their live-stream so users can see what others are saying.

Social media allow the fashion designers to directly interact with the consumer.  It makes the designers globally famous and provides a form of entertainment in many ways.  Social media has provided digital fashion shows for the fashion industry.  The consumers are not forced to physically attend a fashion show but can still be part of the audience.  The digital fashion shows are not meant to replace traditional runway shows. They simply provide an alternative for brands that might not get the same audience or attention if they tried to show their lines live.  

Overall, social media has fundamentally changed the way people shop and discover fashion.  Facebook and Twitter provide the consumers a mean to visually and tangibly feel involved with the designers.  They allow the consumer to interact and predict the trends before the fashion arrive in the stores.  Do you think you are inspired to create a line of fashion with your signature on it?   How is digital media reshaping the way we view fashion?

  

Dawna Philyaw

Work Cited

Arthur, Rachel. telegraph.co. N.p., 19 Feb. 2012. Web. 25 Sept. 2012.

Greenberg, Emmanuelle. CNN Living. Ed. Emmanuelle Greenberg. N.p., 10 Sept. 2012. Web. 4 Oct. 2012.

Greenhill, Duke. How digital media is reshaping luxury fashion retail's most important job. Luxury Daily, 17 Jan. 2012. Web. 26 Sept. 2012. 

The Fashion Trends of Summer 2011. N.p., 20 June 2011. Web. 4 Oct. 2012. <http://theflame.goldaochacademy.org/?p=248>.