Search Engine Optimization

Search Engine Rankings and SEO

As I start coding and creating webpages I have started to take into account Search Engine Optimization or better known as SEO in marketing circles.  This I thought was the most interesting subject matter in my internet marketing class.  This is something that can be influenced by the content in a website.  So how does my web page get a better ranking in the search engines?  One of the most important elements I found is the <title> tags of the pages; this is the text between the <title> elements on your web pages.  This text needs to reflect what keywords and terms used within that page. Each page should get its own title because each page usually has a different topic.  Next the Meta description tag, this is a description of your website in your own words.  Your <meta> tag description will show in all the major search engines, it is the description of the site under its title and web address.  If this isn’t included the search engines will fill this in automatically and usually won’t get it to accurate. The last area of focus is the site map; this page is basically a list of all the pages on the website.  Search engines use indexing programs or crawlers, to find web pages and list them.  The more pages you get listed in a search the better your rankings.  The easy techniques will increase the chances that more of your site will be listed in a search. If you take the time to review your pages or use some free webmaster tools provided by search engines you can refine your site and get high search rankings consistently. 

Jon Jimenez
CGS 2069