Undoubtedly
Facebook has change the way advertising and lead generations being done today.
FB has very
easy to use interface for creating ads. They have several different pathways for
solutions to get you targeted customers for your demographic.
Your first
decision will to be to decide what you want face book to for you. You must
start by choosing if you want page post engagement, page likes, clicks to
website, website conversions, app installs, app engagement, event responses,
offer claims or video views. Most people want to drive traffic to a website.
FB gives you the option of loading up six
different pictures for split testing which picture converts into clicks. Your
headline can be up to 25 characters long and the text can be no longer than 90
characters. Advanced options include news feed link and that can be up to 200
characters.
You are
given a choice of different call to action buttons for the click through. Now
this is where you can really dial in your customers. The audience section
allows you to choose location by, country, state,/province, city or zip. You
could just target Lynn Haven FL by using 32444.
You can
choose your age group starting at 13 on up, gender can be male, female or
both. You have the option to choose
which language your ads are in. Dialing down even deeper you can choose from
education in terms of level, fields of study, schools undergrad years.
In terms of jobs you can select from job
titles such as Digital Media Professor, industries, office type. Financial
allows you choose from income and net worth.
There are more categories you can select to refine your search such as
home, ethnic affinity, generation, parents, and politics along with life
events. This is just scratching the surface of how specific you can get with
your audience search.
As you build out your audience search FB has a
cool widget that that shows you how defined your audience is and the number of
people in that reach you have.
Next time we
will be exploring more of successful Facebook advertising in the next post as
we delve deeper in demographics and time parting.
Marty
Kreslin
#cgs2069
I created a Facebook page when I ran for city commissioner last year. I still post one it every once and a while. They send me emails sometimes saying if I spend ten dollars a day they will promote it more. Since I am not a current candidate I can not do anything that has fees associated with the page but once I fill out the paperwork in October I will spend money on my Facebook page all the way up until the election. Other politicians and businesses do the same thing. The more they pay Facebook the more exposure their page gets.
ReplyDeleteFacebook has begun making some major shifts when it comes to business advertising since the google has done stuff to pull businesses w// google plus and hangouts search engine are gettin great results when your use them.
ReplyDeleteI agree that Google + appears ahead of the FB Business side. Although its seems that FB has more business clients than G+. So its a catch 22 i guess. But what FB has done and appears to be doing with business, could be a huge hit. The fact that FB is making huge bank on these boost post adds and such is a clever idea by Facebook. Its also awesome to be able to target your ads right down to the location of where you want it to run. Internet Advertising is always fun and interesting business to watch. FB appears to be having great success with this.
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